Wednesday, 2 April 2025

Statements on tabled papers and petitions

Melbourne Market Authority

Report 2023–24

Sonja TERPSTRA (North-Eastern Metropolitan) (17:15): I rise today to speak on the Melbourne Market Authority’s annual report for the financial year 2023–24. This report provides a comprehensive overview of the achievements, challenges and strategic direction of the Melbourne Market Authority. The Melbourne market lies just outside the boundaries of the North-Eastern Metropolitan Region, but it plays a vital role in Victoria’s fruit, vegetable and flower industries. The Melbourne Market Authority remains central to the efficient distribution of fresh produce and continues to provide essential services that benefit not just the wholesale industry but also the broader Victorian community as well. For those who may not be familiar with it, the Melbourne Market Authority was established under the Melbourne Market Authority Act 1977 and the Melbourne Market Authority’s mission is to operate as a government statutory authority that facilitates the wholesale distribution of fresh produce and ensures that the market environment remains commercially viable, fair and competitive. In its day-to-day operations it fosters innovation and maintains a strong commitment to quality, transparency and operational excellence.

In the year in review it is clear to see that the last financial year was one of significant progress for the market. It worked diligently to implement its new three-year strategic plan, which is a critical road map for the future. The plan prioritises three key areas: delivering a modern and sustainable market, driving commercial success and ensuring a safe, vibrant and productive workplace for all involved in the trading of fresh produce. One of the standout accomplishments of the past financial year is the continued development of the modern and sustainable market infrastructure. The market has made considerable strides in adapting to the ever-changing needs of the market, and its users and the report highlights a proactive approach in meeting the growing demand for fresh produce whilst also addressing sustainability goals.

The market’s sustainability initiatives deserve a special mention. The authority has set an ambitious goal of achieving zero net emissions by 2045 in alignment with the Allan Labor government’s climate goals. As part of this commitment, the market has installed 5432 solar panels, a project that has already resulted in the saving of over 1.7 million kilograms of CO₂ emissions. These efforts demonstrate that the market’s leadership in environmental responsibility and its willingness to invest in clean energy solutions will benefit not only the market but also the broader community in years to come.

In addition to its environmental commitments, the market continues to prioritise community engagement and stakeholder relationships. It is evident with the success of the MarketFresh Schools Program which educates schoolchildren about the importance of fresh produce and healthy eating. In the previous financial year over 3580 students were reached through this program, which helps foster a deeper understanding of where our food comes from and the importance of nutrition in our daily lives. The market’s efforts in community engagement go beyond just educating the next generation. They also strengthen the market’s connection with local communities, reinforcing the essential role it plays in the lives of many Victorians.

However, while the market has made remarkable progress, it is not without its challenges. One of the key challenges highlighted in the report is its adapting to changing market dynamics and consumer behaviours. In response, the market is actively investigating potential changes to market hours to better serve the evolving needs of industry stakeholders. This adaptability ensures that the market remains competitive, responsive and in tune with both industry demands and consumer expectations.

In conclusion, the Melbourne Market Authority’s annual report for 2023–24 presents a picture of significant growth, innovation and community engagement. It reflects the positive impacts that the market continues to have on Victoria’s fresh produce sector and the broader community. The market’s commitment to sustainability, stakeholder collaboration and operational excellence speaks to its longer term vision, and that is one that is firmly aligned with the priorities of the Allan Labor government. The market’s proactive approach in tackling challenges head-on and making strategic investments in its future deserves recognition. Looking forward, the Melbourne Market Authority will remain a vital institution in ensuring the continued success of Victoria’s fresh produce industry. The market’s efforts will undoubtedly help shape the future of the sector, benefiting farmers, traders and consumers. With that, I commend the report to the house.